Privacy Policy

At Bushnell Shop, we approach your privacy with the same precision and care we apply to crafting premium archery equipment. This policy outlines how we collect, use, and protect your personal data when you visit bushnellshop.com.

1. Information We Collect

To provide our global archery community with seamless service, we collect:

1.1 Personal Information

• Order Details: Name, shipping/billing address, email, phone number
• Payment Information: Processed securely through our PCI-compliant partners (we never store full card details)
• Account Data: For registered users (username, password, order history)

1.2 Technical Data

• Device information (IP address, browser type)
• Usage patterns via cookies (see Section 6)
• Location data (country-level for currency/tax calculation)

2. How We Use Your Information

Like a well-tuned bow, each data element serves a specific purpose:

• Order Processing: Fulfillment, shipping, and fraud prevention
• Customer Service: Responding to inquiries (including tournament rush requests)
• Improvements: Analyzing equipment preferences to enhance our product offerings
• Security: Detecting suspicious activity (particularly for high-value optics purchases)
• Marketing: Sending relevant product updates (only with consent)

3. Data Sharing & Disclosure

We handle your data with the discretion of a competition archer:

• Service Partners: Shipping carriers, payment processors (Visa/MasterCard/JCB/PayPal)
• Legal Compliance: When required by law (e.g., customs documentation)
• Business Transfers: In case of merger/acquisition (with privacy protections)
• Never Sold: We do not sell archers’ data to third parties

4. International Data Transfers

As a global archery supplier (excluding certain Asian/remote regions):

• Data is processed in the U.S. with GDPR-compliant safeguards for EU/UK customers
• Japanese customer data receives additional JCB-related protections

5. Data Security

We protect your data with military-grade encryption—equivalent to securing premium bow sights:

• SSL encryption for all transactions
• Regular security audits of our systems
• Limited employee access to sensitive data
• Automatic fraud monitoring for high-value purchases

6. Cookies & Tracking

We use these technologies like arrow fletching—for precise navigation:

• Essential Cookies: Shopping cart functionality, login sessions
• Analytics Cookies: Understand equipment browsing patterns
• Marketing Cookies: Only with consent, for relevant archery offers

Manage preferences via your browser settings or our cookie consent banner.

7. Your Rights

You maintain control like a master archer:

• Access/Correction: Review and update your information
• Deletion: Request removal of non-essential data
• Opt-Out: Unsubscribe from marketing communications
• Portability: Receive your data in machine-readable format

Contact our Archer-Support team to exercise these rights.

8. Policy Updates

We may update this policy as regulations evolve—check back periodically. Significant changes will be communicated to registered users.

9. Contact Us

For privacy concerns or data requests:

Bushnell Shop Privacy Officer
2542 Byrd Lane, Albuquerque, NM 87108
Email: [email protected]
Phone: +1 (505) 555-ARCH (2724) – Ask for Payment Security Team